Welcome to L.A.

FIVE UNIQUE L.A. VIBES, FIVE EYE AND CHEEK PALETTES, TO CREATE YOUR L.A. EXPERIENCE.

Inspired by some of our favorite L.A. neighborhoods, we created these hometown palettes. Two Los Angeles natives, Sasha and Olivia, modeled looks from the palettes and showed us around some of their favorite local hangouts. What will be your L.A. Experience?

BEVERLY HILLS sophisticate
Take on high society with elegant hues like dusty pinks and stone-side taupes, reminiscent of the glamorous golden days of L.A. $24 ($72 value).

Shop Beverly Hills

VENICE BEACH boho
Cut-off jean shorts? Check. Skateboard in tow? Check. Amplify your natural beauty post-beach and stroll the boardwalk in rich red wine hues, accented with a crystal pink shimmer. $24 ($72 value).

Shop Venice Beach

SANTA MONICA ocean chic
Let your fresh-faced west side style shine in gunmetal blues and pale peach hues that mirror the Santa Monica sunset in this beach inspired palette. $24 ($72 value).

Shop Santa Monica

DTLA urban artist
City grit takes an artful turn with this downtown palette. Gravel grays combined with sunshine shimmer make the work-to-play transition as effortlessly stunning as the skyline at sunset. $24 ($72 value).

Shop DTLA

MALIBU free spirit
Refine your beachside beauty routine with modern mauves, chiffon pinks, and barely there bronze. From sun up to sun down, the beach club has never looked so cool. $24 ($72 value).

Shop Malibu

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