Hollywood beauty legend and professional makeup artist Carol Shaw developed LORAC after watching her celebrity clients suffer from skin irritation and breakouts caused by the harsh ingredients in conventional makeup. Her signature formulas provided exceptional performance with gentle, soothing ingredients. Known for its laid-back California style and easy-to-use products, LORAC quickly became a favorite indie beauty brand of pro artists and A-list celebrities alike. More than two decades later, we continue to honor our red carpet heritage by remaining on the pulse of L.A.’s freshest beauty trends. In the spirit of our innovative beginnings, we are beauty-forward—finding the latest looks from our luminous city and empowering you to try them for yourself!